U&I Creative

Measuring Social Media ROI Isn't Impossible!!

Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track.

CHECK OUT THE SLIDE SHOW BELOW and CLICK HERE for a great article from MASHABLE and view the guide that is designed to help you track down those pieces and determine the ROI you’re getting on social media.

Your Impactologist,

Teri Virbickis

Olivier Blanchard Basics Of Social Media Roi

View more presentations from Olivier Blanchard.

Using Facebook to Build Your Personal or Business Brand

I came across this article on Mashable, a great site to keep up with everything that is going on in the Social Media World.  This article is about building your personal brand and can apply to building your business brand in the Social Media arenas.  The statistics surrounding Facebook are STAGGERING...with over 300 million users, no one can deny the power of Facebook. In fact, 50% of users log in every single day and spend over 6 billion minutes on the platform. What are they doing on it? Depending on the intent of the user, they’re sharing personal stories and updates, staying connected to friends and colleagues, and even building businesses. Many people only use their profile to keep in touch with friends and family, and form a brick wall so no one else can come inside. This strategy won’t help your career or business, but if you choose, you can also leverage Facebook to build your personal and business brand.  This is a great article and when you have some time to read through the information, it gives some great tips and hands on information for building your "brand"!  Click the text below to be taken to the article:

3 NEW STRATEGIES FOR BUILDING YOUR PERSONAL BRAND

Until next time, ENJOY!  And REMEMBER, how are you paying it forward to your family, friends and clients?
Teri V.
Your Impactologist

Paying it Forward...The Gift of Your Purpose and Passion

Each day that goes by I am quickly learning, that as a small business in this changing economic climate, how you treat your customers and the value you add to their success, is fast becoming a very important factor in keeping customer coming back for more.  BUSINESS IS PERSONAL...it is about touching and building relationships with your customers!

Each one of us is born with a unique life purpose.  We are all here for a reason, and we are all here to serve each other.  We are like individual cells in a body, each of us performing our own unique functions and collectively serving the being as a whole.  A life of purpose is not only a true expression of who you really are, it is your gift to the world, and the world needs what you have to offer.  When you are living your life "on purpose, " you will find greater fulfillment and joy in all that you do.  The universe will support you in all of your endeavors when are living in alignment with your purpose, your passion and your inner truth.

This morning, while I was sitting waiting for the oil change on my car to be completed, I read this great article in the Denver Post about paying it forward through mentorship.  TiE-Rockies is an organization that was founded in 2001 to inspire, foster and support entrepreneurship in the Rocky Mountain region. Anyone starting or running a business and anyone working with an entrepreneur or in an entrepreneurial company find immense value in the educational, networking and partnership opportunities available through TiE-Rockies. Professionals and students working at start-ups, working with start-ups or seeking to learn from other entrepreneurs will gain access to invaluable educational, networking and partnership opportunities through TiE-Rockies.  So if you are a small business looking for assistance or say mentorship for your success, please check out this article and organization.  If you are looking for a way to share your gift or your passion...TiE Rockies is a great place to do just that, connect with other entrepreneurs in the Denver area AND seek out opportunities to share your passion and bring customers to you.

To read the article in today's Post:
Colorado Group Provides Mentoring to Business Start-Ups - Sep 11, 2009 Denver Post

To find out more about the TiE Rockies Organization visit:
http://rockies.tie.org/homepage

Help Others Website:
Click the link to see a cool website about how others are paying it forward.  HelpOthers.org

HOW ARE YOU GOING TO SHARE YOUR PASSION & PAY IT FORWARD TODAY?

Get on Board the Social Media Revolution

via www.youtube.com

If there is any doubt in your mind that Social Media is here to stay, take a quick look at this video...IT'S NOT GOING ANYWHERE!! In fact it's quickly becoming the way of the world. Social media isn’t a fad, it’s a fundamental shift in the way we communicate.And I would say a positive way of communicating where we are not pushing our agenda but being helpful, pulling customers towards us - the inbound marketing way.

Make today great!

Teri V.
Your Impactologist

Marketing...It's a New World Out There!

Happy Monday Everyone!

Last week I attended a seminar through the Denver Entrepreneurs MeetUp Group that I am currently a member.  The seminar/networking event was about "Facebook for Businesses".  I have to tell you, I thought I was hooked on Facebook before...it's even worse now!  I learned so many new things about social networking, social marketing and getting the word out about your business from this seminar.  Charlene Murphy, of Good Life Media was the presenter and Jo Guerra, of Your Marketing Gal, who is the current moderator of the Denver Entrepreneurs MeetUp Group...I CANNOT BEGIN to tell you how these ladies have impacted my world and how in that short 2 hour window of time, I have done an entire 180 degree turn around in my thinking!!!

Here are a few of my takeaways:

Did you know currently there are about 220 million ACTIVE users on Facebook...globally.
Of the 220 million, 120 million users log into Facebook DAILY...THAT IS SOME PRETTY POWERFUL statistics!!

And I knew this about SEO, I just needed to be reminded about it, the more you Blog, Tweet and Facebook about your business and/or services, you continually increase your rankings on the "Google's" of the world.  So why wouldn't you want Google to find you more often and shuffle you and your business back to the top of the search engine deck?  INCREASING your chances of being found = NEW CUSTOMERS/NEW BUSINESS!!!

We all know the saying..."It's not personal, it's business."  Throw that saying out the window....we could not be more WRONG.  Business is personal...it is all about building relationships and getting personal with your customers, understanding them, what makes them tick...therefore understanding and helping their business grow.  So my new mantra is "IT IS PERSONAL...Business is relationships and building bridges."

I think Jo's comment about Social Media pretty much sums it up...

"Social Media: It's all about building your brand, sharing your expertise, pulling new prospects to you, being known as an expert, being nice, paying it forward and increasing your online footprint."

Soooooo....most of you who know me, know I am a HUGE fan of Oprah...and one of the things she always says, is that paying it forward ALWAYS rewards you in some way.  TODAY'S CHALLENGE...how are you going to help IMPACT someone's world today?

Teri V.
Your Impactologist

PS...Please check out my new friends, Denver Entrepreneur MeetUp, Charlene Murphy at Good Life Media and Jo Guerra at Your Marketing Gal...VALUABLE resources for you business!

OH YEA...got get the plug in for me....check out U&I Creative too.

Welcome to Impactology!

So I bet you are wondering what in the world is IMPACTOLOGY?  Simply put it is what I do...I create IMPACT!!

U&I Creative...Creativity with Impact!
> Graphic Design & Marketing for the Little Guy.

OUR BELIEF...
Brilliance is simple!

OUR VISION...
To bring high end graphic design and marketing services to small businesses and individuals.

OUR GOAL...
To provide innovative, creative marketing solutions to my customers. I am about boosting sales, attracting new customers and fighting off the competition. Growing your business becomes my business.

RESULTS...
I am all about helping you get the word out about your business!
Does your business need some creative assistance?
Let me help you with a dose of the 'WOW' factor!

Hope you have a better understanding of what Impactology is all about.  See ya next time!

Teri
Your Impactologist